All-New Mazda 6!

One look at the all-new Mazda 6’s positive press and favorable competitive comparisons proves several significant things: When it comes to power, size and sophistication, the all new Mazda 6 outshines competitors like Altima, Camry, and Accord. 

However, since recent economic events, “reliability” has become more relevant than ever as consumers look for reassurance in any major purchase- especially a new car.  Now, in addition to quality and value, perceived reliability is a key purchase consideration for the mid-size sedan segment.

To successfully address this crucial consume issue, while complementing our original launch communication, Mazda has created a new multimedia initiative: The “Million-Mile-Tested, Million-Mile-Proven” Mazda 6 Campaign.

This dynamic new marketing initiative is specifically designed to help build Mazda 6 awareness while also enhancing its perceived reliability.  Better still, it accomplishes both by providing consumers with a dramatic, tangible and single-minded proof point: We put the Mazda 6 through a million miles of testing to virtually ensure you’ll enjoy Zoom-Zoom.  Forever.  Fact is, before the all-new Mazda 6 first hit showrooms, our goal was to design, engineer and manufacture the best-made, most reliable Mazda sports sedan ever.

Which is why, during its development, Mazda engineers put a fleet of Mazda 6 test vehicles through their paces.  Some were driven hard.  While others had hundreds of thousands of test cycles performed on various components- simulating up to 10 years of extreme use.

It all adds up to over one million grueling miles of performance, quality and reliability testing.  As well as the cornerstone for a highly compelling new Mazda 6 consumer message.